In this Design Backstage I’ll show the sketching behind the "BORN2WIN" logo creation process:
In ₃ words the initial client brief was to have a running person in the logo and we also established that the aesthetic should feel organic and modern. My first approach was to organically integrate the running man in the name of the club. The concept was: “to be a part of something bigger, a team, a club”. That is how the logo's first design came to be:
HOWEVER, one thing I really wished to solve was the number “₂” inside the logo that’s proclamation clearly was “to be the ₁st” In the video it’s the “aha/eureka” moment where I have just deleted some “highlights” in the running person and was looking at how to adapt the letters. And here we go! An encoded message “₃,₂,₁ - WIN”
Music: I Can't Think
Musician: EnjoyMusic
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