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Writer's pictureMāra Vulfa

Design Backstage #00

Updated: Mar 24, 2023

Making of The Person Studio Visual Identity


As a graphic designer, I've always had a passion for creating beautiful designs that communicate a message in a way that resonates with the audience. However, I had never put much thought into creating my own visual identity until recently.


The journey to creating my own visual identity began with a desire to showcase my work in a more professional and cohesive manner. I realized that, just like any brand, I needed a visual identity that would accurately represent who I am as a designer and the type of work I create.

To start the process, I began by doing some research and gathering inspiration. I looked at other designer's portfolios, brand identities, and visual identities to gain a sense of what worked well and what didn't. I took note of design elements and color palettes that spoke to me, and started to envision what my own visual identity might look like.



moodboard

Next, I began sketching out some ideas in procreate. I played (a lot) around with different "TPS" abbreviation combinations and various graphic elements.



Then I played around even more ...

until I found a design that I felt accurately reflected my style and personality as a designer. I knew that I wanted a clean and minimalistic design, but also something that would stand out and be memorable.


Once I had a rough design in mind, I began to refine it.





I experimented with different fonts, color combinations, and graphic elements until I had a final design that I was proud of. The design included a simple logo featuring a little catch in the typography and a color palette of muted earth tones.



I then applied this visual identity to all of my online and offline assets, including my website, business cards, and social media profiles. This consistency in design helped to create a more professional and cohesive image that accurately represented who I am as a designer.




The journey to creating my own graphic visual identity was both challenging and rewarding. Through this process, I gained a deeper understanding of my personal design style, honed my skills in logo design, typography, and color theory, and created a visual representation of who I am as a designer.


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