While expanding the PP Ģeodēzija / PP Geodesy / business and services, the founders realized the need for professional business representation. The vision was to create a unified brand feel to initiate visual recognition and reliable association of the company.

The starting point was clear to create a symbol and visual system that represented all their offered services. 

 

PP Ģeodēzija / PP Geodesy / is a fast-growing surveying services company that is dedicated to providing the best services to its clients. They are an innovative, client-focused company that is run by honest and reliable people.

 

A geometrical, strong and modern symbol was created to reflect the company's values. The bold yet friendly logo consists of symbol “ģ” and a wordmark.

Symbol “ģ” is a Latvian glyph for a small letter “g” with cedilla and a first letter for a word “ģeodēzija” / “geodesy”/. Symbol is designed in a way that it consists in itself of a word “ģeo” and is solid and distinguishable. 

Wordmark "ģeodēzija" contains two letters “E” of whom one is reflected as a reference to a survey instrument called metric graduation leveling staff used in geodesy for measurement.
The colors chosen are earth tones and are referenced to graphite, clay, sand and iron.

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The design is characterized by a modern and bold visual language, which emphasizes the company’s trustworthiness and attention to detail. The visual identity was designed to be flexible enough to be used across multiple platforms and to help the company stand out in the geospatial industry.